That single fact is why PPCleaner exists.
We spent years running Google Ads accounts for e-commerce brands and agencies, and the same thing kept happening. Broad match and Performance Max widen the net every day, the search terms report fills up with queries nobody chose, and the cleanup that would stop the bleeding is the task everyone postpones.
It is not laziness. Reading a search terms report properly means cross-referencing every query against conversions, judging intent, then picking the right match type and the right scope for each exclusion. It takes hours, it has to be redone every week, and it is invisible work. So it does not get done, and the same searches keep spending.
Running their own account and tired of paying for searches that were never going to convert.
Managing many accounts, where nightly search-term work does not scale across a team.
Who want the cleanup to keep happening when the person who used to do it is busy elsewhere.
PPCleaner is built by ECOMSKY, a Paris company working on performance marketing and automation. Full company details are on the legal notice.
Questions, or just want to tell us what your account is leaking? Write to support@ppcleaner.com.
