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Free Google Ads tools
Thirteen free tools for Google Ads advertisers: calculators for ROAS, CPM, CTR, CPC, CPA, conversion rate and LTV, a CPC checker built on Google's data, a competitor ads checker, a UTM builder, an ad preview, and two keyword tools. No sign-up, no email.
By Alain Abulafya, founder of PPCleaner · Updated
ROAS calculatorYour ROAS, your break-even ROAS, and what it would be without the clicks you waste.Open the tool →Google Ads CPC checkerWhat a click really costs on any keyword, in 22 countries, from Google's own data.Open the tool →Competitor ads checkerSee every ad a competitor runs on Google, by country, from Google's Ads Transparency Center.Open the tool →UTM builderBuild tagged URLs for Google Ads, Meta, LinkedIn and email, with the Google Ads Final URL suffix.Open the tool →Keyword wrapperCombine keyword lists and wrap them in every match type, negatives included.Open the tool →Google Ads preview toolWrite a responsive search ad and see it as it appears on Google, with character counts.Open the tool →Keyword grouping toolPaste a keyword list and get it sorted into ad groups by theme, ready to export.Open the tool →LTV and CAC calculatorWhat a customer is worth, what you can pay to get one, and the maximum CPC that follows.Open the tool →CPM calculatorCost per 1,000 impressions, or what a budget buys in impressions.Open the tool →CTR calculatorClick-through rate from clicks and impressions, or the clicks to expect.Open the tool →CPC calculatorAverage cost per click from cost and clicks, or what a budget buys.Open the tool →CPA calculatorCost per acquisition from cost and conversions, or the budget a target CPA needs.Open the tool →Conversion rate calculatorConversion rate from conversions and clicks, or the clicks a target needs.Open the tool →
PPCleaner
These tools show you where the money goes. PPCleaner stops it. Every night, it reads your Google Ads search terms and blocks the ones that were never going to buy.
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