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Conversion rate calculator
Conversion rate is the share of visits or clicks that turn into a result: conversions ÷ clicks × 100. 45 sales from 1,500 clicks is a conversion rate of 3%. Fill in any two values below and the calculator gives you the third.
By Alain Abulafya, founder of PPCleaner · Updated
PPCleaner
The fastest way to raise your conversion rate is to stop paying for clicks that never convert. PPCleaner blocks those Google Ads searches every night.
Start 7 days freeHow to calculate conversion rate
For ads, use clicks, or interactions as Google Ads calls them. For a website, use sessions or visitors. Turned around, the formula tells you how many clicks you need for a target number of sales, which is the first step of any budget.
Why irrelevant clicks drag it down
A click from someone looking for a job, a free version or a different product almost never converts. Those clicks sit in the denominator all the same. Remove them, and the same number of conversions on fewer clicks gives a higher rate and a lower cost per conversion. The CPA calculator shows the effect on cost.
How to improve it
- Block the searches that never buy with negative keywords.
- Send each ad to the page that answers it, not to the home page.
- Shorten the path: fewer form fields, a visible price, a clear next step.
- Check conversion tracking: a rate that drops overnight is often a broken tag, not a worse page.
Frequently asked questions
What is a good conversion rate?
It depends on what you count as a conversion and what you sell: a free trial converts more than a $2,000 purchase. Track your own rate over time and by campaign rather than chasing a universal figure.
Clicks or visitors: which one should I use?
For ad campaigns, clicks. For a website, sessions or unique visitors. Use the same one every time so the rate stays comparable.
Why is my Google Ads conversion rate above 100%?
Google Ads can count several conversions per click, for example two purchases or a purchase and a sign-up. Set the conversion action to count one conversion per click if you want a rate below 100%.
Is my data stored?
No. The calculation runs in your browser.