PPCleaner Blog
Practical guides on Google Ads search terms
Field-tested playbooks on negative keywords, Performance Max and wasted ad spend — how to find the searches draining your budget, and how to stop paying for them.
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Wasted Ad Spend
How Much of Your Google Ads Budget Goes to Searches That Never Buy
Most accounts leak 8 to 20 % of spend through search terms that were never going to convert. Here is where it goes, why spend thresholds miss it, and how to size it in ten minutes.
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