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Wasted Ad Spend

How to find the budget leaking out of a Google Ads account, how to size it honestly, and how to stop it without cutting the searches that do convert.

Wasted Ad Spend

How Much of Your Google Ads Budget Goes to Searches That Never Buy

Most accounts leak 8 to 20 % of spend through search terms that were never going to convert. Here is where it goes, why spend thresholds miss it, and how to size it in ten minutes.

September 5, 2026 · 3 min read

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